Unlike other mass communication techniques, public relations cost nothing to achieve desired goals.

Implementing a system in stages, for instance, at a specific regional location and then at other locations, is an example of a(n):

A) indirect cutover. B) incremental conversion. C) parallel. D) phased approach. E) direct cutover.

Which of the following statements is true of the Federal Trade Commission Act (FTC Act)?

A) It can sue only in state courts to obtain compensation on behalf of consumers. B) It usually cannot enforce a cease-and-desist order in any case of violation. C) Section 5 of the FTC Act excludes monitoring of firms indulging in any consumer malpractice. D) It has been used extensively to regulate business conduct.