Implementing a system in stages, for instance, at a specific regional location and then at other locations, is an example of a(n):

A perceptual map is used to ________

A) compare and contrast consumer psychographic segments B) create consumer cross-tabulations for marketing research C) locate consumers within a primary metropolitan statistical area (PMSA) D) determine how consumers position products in relation to one another E) identify the critical stage of the targeting process for the marketer

The attribute of laptop computers to be fairly immune to bumps and roughness in handling is an example of:

a. one-dimensional quality. b. must-be quality. c. attractive quality. d. customer-defined quality. e. durability.