A(n) ________ advantage is the one that a company gains from incorporating a business activity within itself rather than leaving it to a relatively inefficient market

By turning a parking garage in proximity to the 1996 Atlanta Olympic Village into a mini-Niketown, Nike was engaged in

A. target marketing. B. athlete endorsements. C. sponsorship. D. ambush marketing.

The ultimate goal of aninformation systemis to generate _____

Fill in the blank(s) with correct word