By turning a parking garage in proximity to the 1996 Atlanta Olympic Village into a mini-Niketown, Nike was engaged in
A. target marketing.
B. athlete endorsements.
C. sponsorship.
D. ambush marketing.
Answer: D. ambush marketing.
Business
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The "four Ms" of cause-and-effect diagrams are:
A) material, machinery/equipment, manpower, and methods. B) material, methods, men, and mental attitude. C) named after four quality experts. D) material, management, manpower, and motivation. E) mentality, motivation, management, and manpower.
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When you are reviewing for clarify, what are the three areas you should review?
A) Readability, persuasion, and effectiveness B) Paragraph organization, sentence structure, and word choices C) Spelling, grammar, and other mechanical issues D) Sentence length, sentence strength, and word power E) Short words, medium sentences, and long paragraphs
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