Most marketing executives argue it is best to use sales representatives and selling agents:
A. In stable marketing environments
B. When the company is large
C. For territories with low sales potential
D. When greater control over selling efforts is needed
E. All of the above
Ans: C. For territories with low sales potential
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The first national movement that sprung up with the aim to protect consumers was the:
A. Socialist movement. B. Populist movement. C. Progressive movement. D. Elitist movement.
As a first-line sales manager, which of the following activities best describes your attempts to enhance your self-understanding?
a. Share power with others by involving them in setting objectives and planning. b. Conduct an anonymous survey asking the sales force and upper management to rate your effectiveness. c. Be more proactive in delegating authority to others. d. Communicate your beliefs throughout the organization. e. Seek information from your salespeople about their satisfaction levels with their customers.