As a first-line sales manager, which of the following activities best describes your attempts to enhance your self-understanding?
a. Share power with others by involving them in setting objectives and planning.
b. Conduct an anonymous survey asking the sales force and upper management to rate your effectiveness.
c. Be more proactive in delegating authority to others.
d. Communicate your beliefs throughout the organization.
e. Seek information from your salespeople about their satisfaction levels with their customers.
Ans: b. Conduct an anonymous survey asking the sales force and upper management to rate your effectiveness.
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A company's marketing and sales budget is estimated to be $150 million. It has retained 360,000 customers and has acquired 25,000 new customers. The acquisition cost per customer is 5 times more than the retention cost per customer
If the retention cost per customer is $200, calculate the marketing administration cost of the company. A) $126 million B) $98 million C) $79 million D) $38 million E) $53 million