The primary role of team leaders is to set goals and make decisions regarding how to implement them

___________ is a strength of direct marketing and interactive marketing in the promotion mix.

A. Great creative flexibility B. Ability to stimulate purchase directly through incentive to buy C. Unpaid communication seen as more credible than paid forms D. Message customization without high costs of personal selling E. All of these

Evaluation involves comparing actual results against one of two usual alternatives: (1) _________________ or (2) __________________.

Fill in the blank(s) with the appropriate word(s).