A multiple-unit franchisee is a person who owns ________
A) franchise outlets from more than one franchisor
B) both product and trademark franchise outlets and business format franchise outlets
C) and operates more than one outlet of the same franchisor
D) more than 10 franchise outlets
E) franchise units from multiple franchisors
C
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Indicate whether the statement is true or false
Which of the following statements is true regarding the first-degree of price discrimination?
A) It is changing the price of a product due to inflation. B) It occurs when competitors charge different prices for similar products in the same market segment. C) It involves charging different prices to segments of the market according to their price elasticity or sensitivity. D) It refers to the strategy of charging a higher price for a product at the time of introduction and then gradually decreasing its price.