What interest elements can you use to attract an audience?

What will be an ideal response?

Fame, oddity, conflict, immediacy, and impact

Communication & Mass Media

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If you had been able to help Fleishman-Hillard promote the special event, what tactics besides the b-roll, media advisory, and radio contest might you have used?

What will be an ideal response?

Communication & Mass Media

If the picture breaks up during switching, what could the problem be?

a. the sources are not genlocked b. the switcher button was not pressed hard enough c. the transition was not previewed correctly d. the program bus was used instead of the M/E bus e. the camera shots are not matched

Communication & Mass Media