If you had been able to help Fleishman-Hillard promote the special event, what tactics besides the b-roll, media advisory, and radio contest might you have used?
What will be an ideal response?
The chart of standard tactics in Chapter 9 (p. 277) may help – though
encouraging students to think outside the box will also be useful. Standard tactics
could have included exclusive pitch letters to targeted media, actualities for
radio, a tie-in to a charity, and a satellite media tour. As for going outside the
box, the public relations team might have considered letting web viewers vote for
who won the ninth date.
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When considering the use of fonts in presentation aids, you should know that a sans serif font
a. is better for reading longer passages. b. has no added lines at the top and bottom. c. is a decorative font. d. looks like handwriting.
Which statement best reflects why experts believe we put our trust in nonverbal communication over verbal communication?
A. People have a harder time controlling nonverbal signals than verbal ones. B. People don't care about what nonverbal signals they are sending out. C. We can ignore a conflict between nonverbal and verbal messages. D. We receive fewer nonverbal messages than verbal ones.