Introducing media to the communication process always improves the quality of the

communication.

Indicate whether the statement is true or false

FALSE

Communication & Mass Media

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The problem of free music-swapping is now much worse outside the U.S. than it is here

Indicate whether this statement is true or false.

Communication & Mass Media

An information technology company launched a massive advertising campaign about its new software application that helps people with their taxes. The company started airing the advertisements a month before the April 15 income taxsubmission deadline

What factor of persuasion did the company employ? a. Timing and context b. Examples and testimonials c. Gratification and framing d. Diffusion and adoption

Communication & Mass Media