An information technology company launched a massive advertising campaign about its new software application that helps people with their taxes. The company started airing the advertisements a month before the April 15 income taxsubmission deadline
What factor of persuasion did the company employ?
a. Timing and context
b. Examples and testimonials
c. Gratification and framing
d. Diffusion and adoption
A
Communication & Mass Media
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Indicate whether the statement is true or false
Communication & Mass Media
When writing a speech, it is important to
A) spell out big numbers B) place attribution at the beginning of a sentence C) give phonetic spellings for hard-to-pronounce words D) A and C E) all of the above
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