A deep commitment to repurchase or repatronize a preferred product/service continually in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts that have the potential to

On which of the following premises is the intrinsic audience interest theory of news coverage based?

a) that the news media organizations are owned by for non-profit firms b) that the coverage and treatment decisions are governed by the relevance of the issue c) that the coverage increases with audience interest d) that the explanatory power of the theory comes primarily from the supply side

Fill in the blank. __________ is a method of interpreting the standard deviation of data that have

a mound-shaped, symmetric distribution. A) The Empirical Rule B) Chebyshev's Rule C) both A and B D) neither A nor B