On which of the following premises is the intrinsic audience interest theory of news coverage based?
a) that the news media organizations are owned by for non-profit firms
b) that the coverage and treatment decisions are governed by the relevance of the issue
c) that the coverage increases with audience interest
d) that the explanatory power of the theory comes primarily from the supply side
C
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Sapphire Toys actually sells more than toys. It also sells branded clothing, music CDs, and books for children. This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________
A) reducing the rate of customer defection B) increasing the longevity of the customer relationship C) enhancing the growth potential of each customer through cross-selling D) making low-profit customers more profitable E) terminating low-profit customers
The cost of operating the common manufacturing facility is a(n) ________ cost
A) opportunity B) traceable C) nontraceable D) sunk E) differential