Which of the following statements is not consistent with the marketing concept?
A) The focus of a business is not profits but customers.
B) A business should have competitor focus.
C) Customer needs should be served at all costs.
D) A business need not serve unprofitable customer segments.
C
Business
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Encouraging customers to switch brands is most likely the objective of ________ advertising
A) informative B) reminder C) covert D) persuasive E) institutional
Business
What are some effective strategies for dealing with negative emotions at the bargaining table?
What will be an ideal response?
Business