________ data result from firsthand experience and observation and can be collected through surveys, interviews, observation, and experimentation

In the context of marketing planning,__________entails gauging the extent to which marketing objectives have been achieved during the specified time period

Fill in the blanks with correct word.

A self-produced event in which a firm schedules an industry expert to conduct an informational session with an audience is a ________

A) trade show B) conference C) seminar D) work event E) breakout session