In the context of marketing planning,__________entails gauging the extent to which marketing objectives have been achieved during the specified time period

Fill in the blanks with correct word.

ANSWER: evaluation

After a marketing plan is implemented, it should be evaluated. Evaluation entails gauging the extent to which marketing objectives have been achieved during the specified time period.

Business

You might also like to view...

A container of ball-bearings valued at $25,000, currently located in Houston, TX, needs to be delivered to the Morton, IL, plant. The standard shipment method takes two days

However, for an additional charge of $500, the container can be sent overnight to arrive one day later. The annual holding cost rate for this type of item has been estimated at 28%. Which option is more economical?

Business

When referential integrity is in effect you can only enter records in the foreign key side of the relation if it relates directly to a record in the primary key table

Indicate whether the statement is true or false

Business