The production of a service is never tied to a physical product

The supply-side measurement method focuses on potential exposure to the brand by assessing the extent of media coverage, and the demand-side method focuses on exposure reported by consumers

Indicate whether the statement is true or false

Which of the following statements concerning Economic Value Added (EVA) is MOST correct?

A) Higher operating return on assets will result in lower EVA for a company with a debt ratio over 50%. B) A company with positive net income will have positive EVA. C) The higher the cost of capital, the higher the EVA, other things being held constant. D) EVA can be negative even if operating profits are positive.