Which of the following marketing communications tools is most effective at influencing customers at the conviction stage of buyer readiness?
A) advertising
B) publicity
C) sales promotion
D) personal selling
E) events and experiences
D
Business
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A(n)__________is a combination of hardware and software that acts as a filter or barrier between a private network and external computers or networks
A) firewall B) rootkit C) intrusion detection system D) electronic tracker
Business
The model of service quality that identifies five disparities that can cause problems in service delivery and influence customer evaluations of service quality is referred to as the model
a. gap b. theory of reasoned action c. attribution d. dual-coding e. Fishbein
Business