There are two types of meanings in verbal messages: __________ and __________

_____ people state their opinions and stand up for their rights, but do not hurt others in the process

A) Assertive B) Aggressive C) Ambiguous D) Authoritative

A media effects theory that suggests that media consumers have different purposes for media and that they derive different gains or rewards from it is termed

A. uses and gratifications theory. B. hypodermic needle theory. C. cultivation theory. D. agenda-setting theory.