Which of the following is not one of the four elements of the core strategy section of the Barringer/Ireland Business Model Template?

A) Business mission
B) Key assets
C) Basis of differentiation
D) Target market
E) Product/market scope

B

Business

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Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________

A) user status segmentation B) usage rate segmentation C) benefit segmentation D) behavioral segmentation E) loyalty status segmentation

Business

Which of the following retail institutions does not fit into the definition of a supermarket?

a. conventional supermarket b. warehouse store c. superstore d. convenience store

Business