Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________

A) user status segmentation
B) usage rate segmentation
C) benefit segmentation
D) behavioral segmentation
E) loyalty status segmentation

A

Business

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One of the advantages of sustainability reporting is that the reports are comparable from company to company.

a. true b. false

Business

The most effective sources of information about a product tend to be ________

A) commercial B) public C) experimental D) personal E) paid

Business