Premium boutique hotels encourage employees to develop strong, personal relationships with guests. Such hotels offer value-added services that are not available at traditional hotels. At which level of relationship marketing are these hotels operating?
a. Level 1
b. Level 2
c. Level 3
d. Level 4
ANSWER: c
The hotels are operating at level 3 of relationship marketing, which involves creating value-added services not available elsewhere.
Business
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