When goods are shipped overseas, ocean shipping is usually the least expensive and most frequently used to heavy bulk shipment of goods.

The goal of positioning is to ________

A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly influence the firms' strategy E) help the firm anticipate what the actions of its competitors will be

Infrastructure and country-of-origin effects are the primary determinants of whether an individual country is a suitable location for a facility

Indicate whether the statement is true or false