The goal of positioning is to ________
A) locate the brand in the minds of consumers to maximize the potential benefit to the firm
B) discover the different needs and groups existing in the marketplace
C) target those customers marketers can satisfy in a superior way
D) collect information about competitors that will directly influence the firms' strategy
E) help the firm anticipate what the actions of its competitors will be
A
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Consigned goods are recognized as revenues by the:
a. consignor when a sale to a third party has occurred. b. consignor when the merchandise has been shipped to a consignee. c. consignee when a sale to a third party has occurred. d. consignor when it receives payment from consignee for goods sold.
Under the Revised Model Business Corporation Act (RMBCA), which of the following statements is true regarding corporate officers of a public corporation?
A. An officer may not simultaneously serve as a director. B. A corporation may be authorized to indemnify its officers for liability incurred in a suit by shareholders. C. Shareholders always have the right to elect a corporation's officers. D. An officer of a corporation is required to own at least one share of the corporation's stock.