The editor of a local newspaper is interested in determining the percentage of subscribers who read the paper's editorials. The statistical technique that he would use is called estimation

Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?

A) selection of a new product or advertising agency, development of a pricing policy, marketing segmentation, or other marketing actions B) further research projects C) help the client firm make the information generated in the marketing research project a part of the firm's marketing (management) information system (MIS) and decision support system (DSS) D) all of the above

In cases of birth or adoption, the employer must give ________days notice

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