Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?
A) selection of a new product or advertising agency, development of a pricing policy, marketing segmentation, or other marketing actions
B) further research projects
C) help the client firm make the information generated in the marketing research project a part of the firm's marketing (management) information system (MIS) and decision support system (DSS)
D) all of the above
D
You might also like to view...
To which of the following categories of services does a cell phone belong?
A) major service with accompanying minor services B) major service with accompanying minor goods C) pure service D) pure tangible good E) tangible good with accompanying services
The simplest pricing method is cost-plus pricing, which involves adding a standard markup to the cost of the product
Indicate whether the statement is true or false