A manufacturer uses the company's sales force and trade promotions to carry, promote, and sell products to end users. Which of the following strategies is this manufacturer using?
A) personalization strategy
B) tailoring strategy
C) push strategy
D) pull strategy
E) consumer promotion strategy
C
Business
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Advertising account managers are typically responsible for which of the following?
A) writing the advertising copy B) acting as liaison between the agency and client C) posttesting advertisements D) collecting data to make informed strategic decisions E) identifying the most effective communication vehicles for the advertising campaign
Business
What are altered checks? What are the actions that a bank can take when it encounters a case of check alteration?
What will be an ideal response?
Business