Advertising account managers are typically responsible for which of the following?
A) writing the advertising copy
B) acting as liaison between the agency and client
C) posttesting advertisements
D) collecting data to make informed strategic decisions
E) identifying the most effective communication vehicles for the advertising campaign
B
You might also like to view...
Describe the two basic ways that companies can create value. What role does the value chain play in these methods?
What will be an ideal response?
The manager of the local county fair believes that no more than 30 percent of the adults in the county would object to a fee increase to attend the fair if it meant that better entertainment could be secured
To estimate the true proportion, he has selected a random sample of 200 adults. The manager will use a 90 percent confidence level. Assuming his assumption about the 30 percent holds, the margin of error for the estimate will be approximately ±.169. Indicate whether the statement is true or false