Prepaid expenses will become ________ when their future benefits expire

The first step in designing support services is to ________

A) add new services that will both delight customers and yield profits to the company B) closely observe the product and pricing strategies of consumers C) survey customers to assess the value of current services and obtain ideas for new ones D) prevent brand dilution E) encourage customers to try new products

McKinsey and Company's trend predictions include(s)

A) distributed cocreation moves into the mainstream. B) imagining anything as a service. C) innovation coming from the bottom of the pyramid. D) all of the above.