How might a public relations professional successfully increase audience understanding and comprehension of a message?
A) Use symbols and slogans.
B) Rely on jargon.
C) avoid simple language.
D) Stress discriminatory language.
E) use clichés.
Answer: A
Communication & Mass Media
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“I am really angry about the changes to the curriculum,” says Logan, laughing. Logan’s self-disclosure is an example of lack of ______.
a. consistency b. relevance c. honesty d. owning
Communication & Mass Media
A PR professional who wants to engage an audience quickly and emotionally should use which of the following tools?
a. video storytelling b. infographics c. static visuals d. digital media
Communication & Mass Media