A PR professional who wants to engage an audience quickly and emotionally should use which of the following tools?

Deciding to drop out of school after failing one course is an example of a(n)

a. hasty generalization. b. false division. c. genetic fallacy. d. appeal to ignorance.

Focus Group Moderators work from:

a. basic question to get reactions from all participants b. a special perspective design to get positive responses c. a prepared script with a list of questions d. a display of communication pieces to get reactions.