Katia only wears one kind of perfume, Forever. When Katia's friends smell Forever, they instantly think of her. In this case, the smell of Forever functions as a(n) __________ message.

Thomas is using visual aids as a means to get a message

across in his presentation. In this example, the visual aids are a ___________ for Thomas's message. Fill in the blanks with correct word

The argument that because people vary greatly in their psychological makeup, and because they have different perceptions of things, media influence differs from person to person is the basis of:

a. social categories theory. b. two-step flow theory. c. controlled variation theory. d. individual differences theory.