The argument that because people vary greatly in their psychological makeup, and because they have different perceptions of things, media influence differs from person to person is the basis of:
a. social categories theory.
b. two-step flow theory.
c. controlled variation theory.
d. individual differences theory.
d
Communication & Mass Media
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Define credibility and provide an example of what you might include in a speech in order to appropriately
establish your credibility. What will be an ideal response?
Communication & Mass Media
Which is NOT an example of a primary source?
A) analysis of statistical information you find on the web B) survey of potential clients C) content analysis D) interviews E) annual reports to stakeholders
Communication & Mass Media