A new-product strategy links the new-product development process with the objectives of the marketing department, the business unit, and the corporation.

Match the formal group type on the left with the correct definition on the right.

a)Cross-functional teams: b) Cross-cultural teams: -Composed of members from different departments -Composed of members from different cultures or countries

A TV commercial shows an adult, whose face is hidden, speaking of the enjoyment he gets from having eaten the same breakfast cereal for the past thirty years

This cereal is not just for kids! What are the marketing communications messages presented in this TV commercial?