A TV commercial shows an adult, whose face is hidden, speaking of the enjoyment he gets from having eaten the same breakfast cereal for the past thirty years
This cereal is not just for kids! What are the marketing communications messages presented in this TV commercial?
The person who has enjoyed eating the same cereal for breakfast for the past thirty years is informing TV viewers of the enjoyment received from eating the cereal. The advertisement also reminds others how they may have felt eating the cereal as children and attempts to persuade people who used to eat this cereal to buy it again, no matter how old they are.
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The landlord must return the security deposit to the residential tenant within what time frame after regaining possession if there is no damage other than normal wear and tear?
A. 7 days B. 3 weeks C. 30 days D. None of these
________ involves reducing the audience's resistance to the sales message, which is especially important when you create unsolicited sales communication
A) Making it easy for your audience to act and respond B) Creating a sense of desire C) Building your audience's interest D) Grabbing your audience's attention E) Enabling your audience to respond favorably