________ involves reducing the audience's resistance to the sales message, which is especially important when you create unsolicited sales communication
A) Making it easy for your audience to act and respond
B) Creating a sense of desire
C) Building your audience's interest
D) Grabbing your audience's attention
E) Enabling your audience to respond favorably
Answer: B
Explanation: B) Creating a sense of desire involves reducing the audience's resistance to the sales message, which is especially important when you create unsolicited sales communication. You create desire through authority, social proof, or perceived scarcity.
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