Instrumental language usually

Because fewer young adults in the post-Baby-Boomer generations are reading them, __________ have become less valuable to advertisers

Fill in the blank with correct word

The authors, noting McClelland's research, note that a person with a high need to achieve:

A. Sets very difficult goals he or she probably cannot achieve B. Sets very easy goals to be sure she or he will be able to achieve them C. Sets moderate goals that can be achieved D. Sets no goals; this person is, instead, process driven