Because fewer young adults in the post-Baby-Boomer generations are reading them, __________ have become less valuable to advertisers

The equal time rule mandates that broadcasters

A) provide air time for the opposition party to immediately respond to a political message like the State of the Union. B) grant non-profit advertisers the same amount of airtime as given to corporate advertisers. C) must provide the same amount of coverage to all sides of a political issue. D) charge a flat, across-the-board rate for all political advertisers so they can be assured of equal ad access.

Your textbook authors suggest several logistical questions for

making your presentation more effective EXCEPT: a. Where will I speak? b. How many people will be in my audience? c. When and how long should I speak? d. How can I enhance my credibility? e. None of the above