Customer life-cycle costs do not influence the prices a company can charge for its products

Mern Corp. is in the business of selling computers and computer software to the public. Mern sold and delivered a personal computer to Whyte on credit. Whyte executed and delivered to Mern a promissory note for the purchase price and a security agreement covering the computer. If Whyte purchased the computer for personal use and Mern fails to file a financing statement, which of the following statements is correct?

A. The computer was a consumer good while in Mern's possession. B. Perfection of Mern's security interest occurred at the time of attachment. C. Mern's security interest is not enforceable against Whyte because Mern failed to file a financing statement. D. Mern does not have a perfected security interest because it failed to file a financing statement.

Suppose Apple has collected extensive survey data about its new iPhone, and respondents have rated it on 20 different features and benefits. Now researchers want to reduce the amount of data to a few underlying dimensions. Which data analysis technique should the researchers use?

A) analogy B) conjoint analysis C) factor analysis D) multidimensional scaling E) cluster analysis