Suppose Apple has collected extensive survey data about its new iPhone, and respondents have rated it on 20 different features and benefits. Now researchers want to reduce the amount of data to a few underlying dimensions. Which data analysis technique should the researchers use?
A) analogy
B) conjoint analysis
C) factor analysis
D) multidimensional scaling
E) cluster analysis
C
Business
You might also like to view...
For marketers today, gathering data is a bigger challenge than deciding how to use the data that are collected
Indicate whether the statement is true or false
Business
According to MPR professionals, powerful phrases such as "revolutionary," "world-class," and "solution" should be woven into press releases for new and innovative products
Indicate whether the statement is true or false
Business