What is cost of revenue?
A) any amount incurred by a company for expenses directly related to sale of a product
B) amounts a company pays for expenses not directly related to the sale of its product
C) unavoidable expenses that a company incurs when it generates reports on its financial dealings
D) costs incurred only by companies that sell services rather than tangible goods
A
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Sales executives generally are more involved in level 1 decisions such as business and marketing strategy, than level 2 decision
a. true b. false
Service blueprints ____________, and how these are supported by backstage activities and systems
a. enhance servicescape features such as furniture and lighting b. complicate employee handling of special requests c. clarify the interactions between customers and employees d. enhance customer technical know-how e. diminish customer complaining capacity