Some difference must especially exist between the speaker's view and that of the audience when the speaker's goal is __________.
A. deterrence or avoidance
B. to inform
C. adoption or discontinuance
D. to entertain
Answer: C
Communication & Mass Media
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According to Chaffee and Metzger, theories like agenda-setting and cultivation are based on the assumption that audiences ________________
a) are easily prone to dramatic media influence
b) are obstinate; that is, impervious to influence.
c) regularly and routinely use a finite number of media for news and entertainment
d) have little regularity in their choice of media content
Communication & Mass Media
In friendships, it is best to let go of minor irritations
Indicate whether the statement is true or false
Communication & Mass Media