According to Chaffee and Metzger, theories like agenda-setting and cultivation are based on the assumption that audiences ________________
a) are easily prone to dramatic media influence
b) are obstinate; that is, impervious to influence.
c) regularly and routinely use a finite number of media for news and entertainment
d) have little regularity in their choice of media content
c) regularly and routinely use a finite number of media for news and entertainment
d) have little regularity in their choice of media content
c) regularly and routinely use a finite number of media for news and entertainment
Communication & Mass Media
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In general, competent conversationalists take an appropriate number of turns and tend to only interrupt to clarify or agree with what a speaker is saying
Indicate whether this statement is true or false.
Communication & Mass Media
In content analysis, what is the most commonly used statistical tool?
a) Regression b) Chi-square c) MANOVA d) Correlation
Communication & Mass Media