Data mining is the most effective method of establishing cause-and-effect relationship among variables

Financial managers should consider taking ________ financial risk when operating risk is high, but may consider taking ________ financial risk when operating risk is low

A) less; less B) less; more C) more; more D) more; less

The overriding motive for media planners is:

A) to determine proper levels of frequency. B) to determine proper levels of research. C) to achieve cost efficiencies with the amount of media dollars available. D) to increase circulation of the media selected. E) to stay within budget.