The overriding motive for media planners is:
A) to determine proper levels of frequency.
B) to determine proper levels of research.
C) to achieve cost efficiencies with the amount of media dollars available.
D) to increase circulation of the media selected.
E) to stay within budget.
C
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Cultures isolated by topographical barriers are characterized by slower cultural change
Indicate whether the statement is true or false
In group negotiation, prototypical members feel more secure about their position in the group
However, when choosing who should represent the group in a negotiation, ________ group members are more attentive and responsive to information relevant to the negotiation, more motivated to process information, more perceptive about the emotional expressions of the counterparties, and are more likely to attain win-win agreements. A) common-bond B) second table C) adversarial D) peripheral