Nicholas works for a marketing firm, which is looking to cut staff due to financial hardships. Since Nicholas is nearing 70 years old, the company decides to encourage him to retire by offering him various financial incentives
This worker buyout is also known as a(n) ________.A) bonus
B) golden parachute
C) incentive-payment structure
D) commission
E) age discrimination case
B
Explanation: B) An aging workforce presents several challenges. Some companies offer worker buyouts, which are financial incentives, to encourage aging workers to retire. Worker buyouts are also called golden parachutes.
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Answer the following statement(s) true (T) or false (F)
1. The development of promotion mix strategies involves decisions about which combination of elements in the promotion mix is likely to best communicate the offering to the marketplace. 2. Integrated marketing communication (IMC) is the strategic approach to communicating the brand and company messages to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience. 3. The effectiveness and efficiency of promotional strategies are often tracked on the basis of price fluctuations. 4. A promotional campaign attributes promotional expenditures to a particular creative execution aimed at a particular product for the length of the product life cycle. 5. An integrated decision is effectively a separate assessment of whether to invest in promoting the offer through one or more of the elements of the promotion mix.
International business negotiations are conducted keeping national stereotypes in mind.
a. true b. false