John Alton, Gregg Toland, Ellen Kuras, Gordon Willis, Emmanuel Lubezki, Gabriel Figueroa, James Wong Howe, and Ernest Dickerson are all noted _______________________; during film production, they are in charge of  use of the camera and lighting.

Making your messages concrete is a suggestion given by your book to

A. help others attend to your messages B. help others understand your messages C. help others select your messages D. help others remember your messages

An example of a qualitative technique used specifically to study the effects of advertising is:

a) Forced exposure b) Pantry check c) GSR d) Split cable survey