Making your messages concrete is a suggestion given by your book to
A. help others attend to your messages
B. help others understand your messages
C. help others select your messages
D. help others remember your messages
Answer: A
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The La Maria cosmeticscompany, based in New York City, invited the representatives of seven British media publications to attend the company's press launch of itsnew product as an all-expense paid trip
While organizing such a press tour, what should the PR officer of La Maria do, though there is no guarantee the story will be published? a. Carefully consider all aspects of sponsoring b. Pay a discount "press rate" on airfares and hotel rooms only c. Send personalized items to take care of special requests d. Send personal notes of appreciation
Why is journalism so picky?
What will be an ideal response?