The La Maria cosmeticscompany, based in New York City, invited the representatives of seven British media publications to attend the company's press launch of itsnew product as an all-expense paid trip
While organizing such a press tour, what should the PR officer of La Maria do, though there is no guarantee the story will be published?
a. Carefully consider all aspects of sponsoring
b. Pay a discount "press rate" on airfares and hotel rooms only
c. Send personalized items to take care of special requests
d. Send personal notes of appreciation
A
Communication & Mass Media
You might also like to view...
People are increasingly __________, which means they can read but don't
Fill in the blank with correct word
Communication & Mass Media
Tim telling Brian to join his fraternity because all the males on campus are joining is an example of a(n) ________ fallacy
a. resocialization b. testimonial c. agenda setting d. bandwagon
Communication & Mass Media